use Instagram weekly in Germany
ARD/ZDF-Medienstudie 2026
Great candidates.
Not always looking.
Keep your Stepstone listing. Add Facebook and Instagram to reach people beyond the job search.
Searching is a moment.
Scrolling is a habit.
Your next hire may be open to the right opportunity without actively browsing vacancies. A relevant job ad puts your role into their everyday feed.
37%looking or open to a new job
63%not looking yet
Source: Gallup State of the Global Workplace 2026, Germany, as cited in the Stepstone onboarding deck. 63% is the remaining share, not a measure of social media use.
Phone first.
Across real working lives.
Gen Z
Growing up in the feed
Frontline teams
Scrolling between shifts
Skilled workers
Open to the right offer
Healthcare
Busy, mobile, in demand
Illustrative photography. Eurostat 2025: 89% of 16 to 29 year olds in the EU use social networks, as cited in the Stepstone onboarding deck.
A job ad has to
make people pause.
Show the real role
Three photographic angles bring the people, task and workplace into focus.
Make the opportunity clear
Relevant benefits and salary, when supplied, come straight from your vacancy.
Keep the next step simple
One tap takes people to your vacancy and your existing application process.
of UK online adults use Facebook monthly
Ofcom Online Nation 2025, May 2025
of UK online adults use Instagram monthly
Ofcom Online Nation 2025, May 2025
Figures from the Stepstone onboarding deck. Different markets, populations and periods; not directly comparable.
Stepstone reaches the searchers.
360Social adds the feed.
More routes to your vacancy. More visibility for your employer brand. Clicks guaranteed, applications not guaranteed.
See your ads